Edge Active Care is a shaving gel for men with a built-in facial cleanser. It helps lift dirt and oil from the skin while shaving, so the user gets great skin without having to think about it. Its manufacturer hopes this shaving gel has a strong _____ when compared to shaving gels and creams currently on the market.
A) aesthetics
B) computability
C) compatibility
D) complexity
E) relative advantage

Question

Quizplus · Accepted Answer

The correct term is "relative advantage," which refers to the degree to which a new product is perceived as better than existing alternatives by potential adopters. In this context, Edge Active Care's combination of shaving gel with a facial cleanser offers a unique benefit over traditional shaving gels and creams, thus providing a relative advantage.

Edge Active Care Is a Shaving Gel for Men with a Built-In