The standards and specifications used to compare different products and brands are called:
A) salient attributes
B) determinant attributes
C) evaluative criteria
D) decision factors
E) None of the above.

Question

Quizplus · Accepted Answer

Evaluative criteria are the various dimensions, features, or benefits that consumers use as a basis for comparing different products and brands. These criteria include factors such as price, quality, durability, and design, among others, which help consumers make informed decisions.

The Standards and Specifications Used to Compare Different Products and Brands