Exposure, attention, comprehension, acceptance and retention are the steps involved in:
A) search
B) need recognition
C) information processing
D) pre-purchase evaluation
E) None of the above.

Question

Quizplus · Accepted Answer

These steps describe the information processing model, which outlines the process consumers go through in receiving, understanding, and retaining information related to products and services.

Exposure, Attention, Comprehension, Acceptance and Retention Are the Steps Involved