The CDP model cannot be used to:
A) identify relationships between variables that affect consumer decision making
B) identify topics for additional research
C) develop and implement marketing mix strategies
D) A and B
E) The CDP can be used to do all of the above.

Question

Quizplus · Accepted Answer

The Consumer Decision Process (CDP) model is a comprehensive framework that can be used to understand and analyze how consumers make decisions. It can indeed be used to identify relationships between variables that affect consumer decision making, identify topics for additional research, and develop and implement marketing mix strategies.

The CDP Model Cannot Be Used To