In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.
A) Need recognition
B) Search
C) Pre-purchase evaluation
D) Post-purchase evaluation
E) Divestment

Question

Quizplus · Accepted Answer

The post-purchase evaluation stage is where consumers assess their level of satisfaction with a product after they have bought and used it. This stage is crucial for understanding consumer feelings and reactions towards the product, influencing future purchase decisions and brand loyalty.

In the Consumer Decision Process Model, the ____ Stage Is