Southwest Airlines competes with American Airlines, Delta, and other legacy carriers by offering lower prices, greater convenience, on-time arrival, and friendly service. These items constitute Southwest's:
A) Customer value proposition.
B) Value-added costs.
C) Sources of leverage.
D) All of the above.

Question

Quizplus · Accepted Answer

Southwest Airlines' strategy of offering lower prices, greater convenience, on-time arrival, and friendly service is designed to create superior value for customers, which is the essence of a customer value proposition. This proposition differentiates Southwest from its competitors and attracts customers by promising specific benefits.

Southwest Airlines Competes with American Airlines, Delta, and Other Legacy