The key to performing quality customer profitability analysis is the ability to:
A) Disaggregate variance information by customer and product.
B) Successfully trace marketing, administrative, and post-sale costs to customers.
C) Articulate the firm's customer value proposition.
D) Develop value-based segments of customers.

Question

Quizplus · Accepted Answer

Successfully tracing marketing, administrative, and post-sale costs to customers is crucial for accurately assessing the profitability of each customer, which is the essence of customer profitability analysis.

The Key to Performing Quality Customer Profitability Analysis Is the Ability