For many, if not most, college students, the decision about which college or university to attend is one of relatively high risk and can be very expensive. The students likely spent a great deal of time and effort in the Information Search and Evaluation of Alternatives stages in the General Model of Customer Experiences. The name for these kinds of decisions is:
A) limited problem solving.
B) one of a kind problem solving.
C) information-rich problem solving.
D) extensive problem solving.

Question

Quizplus · Accepted Answer

Customers facing this kind of decision will exert a great deal of effort in gathering information and making the decision. It is also likely the customer will experience cognitive dissonance in this situation.

For Many, If Not Most, College Students, the Decision About