When customers face the common situation where they might use heuristics or engage in some conscious Information Search and Evaluation of Alternatives, they are exhibiting which kind of contextual influence?
A) Routine decisions
B) Limited problem solving
C) Extensive problem solving
D) General Model decisions

Question

Quizplus · Accepted Answer

Limited problem solving is the most common type of purchase decision and falls between routine decisions and extensive problem solving.

When Customers Face the Common Situation Where They Might Use