Eduardo observed that he and his fellow Hispanic university students shared certain values and beliefs which had a major impact on his purchasing behaviors. Eduardo was observing:
A) class.
B) culture.
C) subculture.
D) cohort.

Question

Quizplus · Accepted Answer

A subculture is a group within a culture that shares specific values that have a significant influence on customer experiences. Different clusters of values mean significant subgroups was different things. Hispanic university students would be a subculture of Hispanics.

Eduardo Observed That He and His Fellow Hispanic University Students