Paul follows a small number of professional sports teams with great devotion. He wants to know what the players wear, what they drink, what cars they drive, etc., and then he will use the information he has gathered to decide what to buy similar items for himself. What would a marketer call these teams in relationship to Paul?
A) Purchase idol groups
B) Aspirant groups
C) Sponsored groups
D) Fan-defined groups

Question

Quizplus · Accepted Answer

Aspirant groups are groups that influence behavior without any for relationship because their opinions are valued in certain product categories.

Paul Follows a Small Number of Professional Sports Teams with Great