For optimal performance in the marketplace, marketers need to address consumer needs and wants more effectively than competitors.
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Q132: The danger of the product, production, and
Q133: A market orientation is defined as a
Q134: Data mining involves computer analysis of channel
Q135: Through data mining, manufacturers hope to determine
Q136: Through data mining, retailers hope to find
Q138: A state of "satisficing" is most likely
Q139: If expectations of a product are greater
Q140: The ultimate organizational goal is creating profit
Q141: The customer database is particularly valuable in
Q142: At the heart of customer relationship management
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