Through data mining, manufacturers hope to determine purchase habits of channel members with regard to price preferences, sales promotions, and trade promotions.
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Q130: The production era was between 1930 and
Q131: The tendency of marketing efforts to focus
Q132: The danger of the product, production, and
Q133: A market orientation is defined as a
Q134: Data mining involves computer analysis of channel
Q136: Through data mining, retailers hope to find
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Q138: A state of "satisficing" is most likely
Q139: If expectations of a product are greater
Q140: The ultimate organizational goal is creating profit
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