The production era was between 1930 and 1950, when the primary focus of marketing was on producing the best products possible at the lowest price.

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The production era was between 1870 and 1930 and was characterized by firms focusing their attention on physical production and the production process. Firms attempted to fit products within their production capabilities, rather than on customer needs. Output consisted of limited product lines and, because demand exceeded supply, competition was minimal. Retailers and wholesalers were only of peripheral concern because the products practically sold themselves.

The Production Era Was Between 1930 and 1950, When the Primary