The sales era was the result of a production efficiency that created a situation of overproduction.

Question

Quizplus · Accepted Answer

Production efficiency led to overproduction. Companies turned to marketing professionals to sell their products during the sales era, between 1930 and 1950. The sales era was characterized by a focus on selling, based on the assumption that, if the customer were left alone, he or she would not purchase the product, or not purchase enough products. Also, supply began to be higher than demand. With excess supply, companies had to persuade consumers and other businesses to buy their brand instead of the competitors'.

The Sales Era Was the Result of a Production Efficiency