Through data mining, retailers hope to find out who customers are, what they buy, where they buy, and how often they buy.
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Q131: The tendency of marketing efforts to focus
Q132: The danger of the product, production, and
Q133: A market orientation is defined as a
Q134: Data mining involves computer analysis of channel
Q135: Through data mining, manufacturers hope to determine
Q137: For optimal performance in the marketplace, marketers
Q138: A state of "satisficing" is most likely
Q139: If expectations of a product are greater
Q140: The ultimate organizational goal is creating profit
Q141: The customer database is particularly valuable in
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