At the heart of customer relationship management (CRM) is the value-based philosophy.

Question

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At the heart of customer relationship management is the concept of customer lifetime value (LTV), defined as the estimated profitability of the customer over the course of his or her entire relationship with a company. Companies that understand customer value have been shown to be 60 percent more profitable than those that do not.

At the Heart of Customer Relationship Management (CRM) Is the Value-Based