Marketing is described by management guru Peter Drucker as
A) enhancing consumers' well-being and quality of life
B) the most effective engine of economic development, particular in its ability to develop entrepreneurs and managers
C) the process of planning and executing the conception, pricing, promotion, and distribution of goods and services
D) the exchange process whereby goods and services are exchanged for money
Correct Answer:
Verified
Q139: If expectations of a product are greater
Q140: The ultimate organizational goal is creating profit
Q141: The customer database is particularly valuable in
Q142: At the heart of customer relationship management
Q143: More than 30 million Americans work entirely
Q145: _ is/are defined as all of the
Q146: Successful marketers must be able to identify
Q147: A need becomes a want when
A) it
Q148: _ are shaped by an individual's culture.
A)
Q149: Basic human requirements such as food, water,
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