Societal marketing practices are formally integrated into a process known as customer relationship management (CRM).

Name: Societal marketing practices are formally integrated into a process known as customer relationship management (CRM).
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Societal marketing practices are formally integrated into a process known as customer relationship management (CRM). Customer relationship management is defined as the holistic process of identifying, attracting, differentiating, and retaining customers.

Societal Marketing Practices Are Formally Integrated into a Process Known