Customer lifetime value is defined as the estimated profitability of a customer over the course of his or her entire lifetime.

Name: Customer lifetime value is defined as the estimated profitability of a customer over the course of his or her entire lifetime.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

At the heart of customer relationship management is the concept of customer lifetime value (LTV), defined as the estimated profitability of the customer over the course of his or her entire relationship with a company.

Customer Lifetime Value Is Defined as the Estimated Profitability of a Customer