For optimal performance in the marketplace, a firm must develop a marketing strategy using data mining in a manner that optimally addresses consumer needs.

Question

Quizplus · Accepted Answer

For optimal performance in the marketplace, marketers need to address consumer needs and wants more effectively than competitors. That is, they have to use a marketing strategy using the four P's of marketing in a manner that optimally addresses consumer needs.

For Optimal Performance in the Marketplace, a Firm Must Develop