Adopting a marketing orientation necessitates top management commitment.
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Q32: The marketing era was from 1950 until
Q33: During the production era, output consisted of
Q34: The term marketing myopia is attributed to
Q35: Even companies that embrace the societal marketing
Q36: A marketing orientation calls for an integrated
Q38: Through data mining, retailers can obtain information
Q39: Data mining involves computer analysis of customer
Q40: Through data mining, retailers attempt to increase
Q41: For optimal performance in the marketplace, a
Q42: If a good or service performs better
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