Services refer to intangible activities or benefits that individuals acquire, but do not result in ownership.
Correct Answer:
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Q7: Value, defined as the overall quality of
Q8: Consumers may define value of particular brand
Q9: Satisfaction is the key to whether consumers
Q10: The level of satisfaction is a function
Q11: Goods generally refer to tangible products, such
Q13: Taking a taxi from the airport to
Q14: A dry cleaner would be an example
Q15: The first level of exchange takes place
Q16: Customer satisfaction is central to marketing.
Q17: Relationship marketing is the process of developing
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