Goods generally refer to tangible products, such as computers, furniture, and hats.
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Q6: Wants are shaped by a person's culture.
Q7: Value, defined as the overall quality of
Q8: Consumers may define value of particular brand
Q9: Satisfaction is the key to whether consumers
Q10: The level of satisfaction is a function
Q12: Services refer to intangible activities or benefits
Q13: Taking a taxi from the airport to
Q14: A dry cleaner would be an example
Q15: The first level of exchange takes place
Q16: Customer satisfaction is central to marketing.
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