Consumers may define value of particular brand or product differently.
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Q3: The sum of all goods and services
Q4: The objective of marketing is to satisfy
Q5: Needs are defined as basic human requirements
Q6: Wants are shaped by a person's culture.
Q7: Value, defined as the overall quality of
Q9: Satisfaction is the key to whether consumers
Q10: The level of satisfaction is a function
Q11: Goods generally refer to tangible products, such
Q12: Services refer to intangible activities or benefits
Q13: Taking a taxi from the airport to
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