The process of offering products to the market and communicating through an appropriate marketing mix the product's attributes and benefits that will differentiate the respective products in the consumer's mind is known as
A) market segmentation
B) market targeting
C) market positioning
D) market development

Question

Quizplus · Accepted Answer

Market positioning involves creating a distinct image and identity for a product in the consumer's mind, highlighting its attributes and benefits to differentiate it from competitors.

The Process of Offering Products to the Market and Communicating