Target marketing is used by companies for all of the following purposes except to
A) identify segments of consumers with regard to key traits and who would respond well to a product and related marketing mix
B) select the segments that the company can serve most efficiently and develop products for each segment
C) offer the products to the market using various marketing communication tools and stressing the traits and benefits that differentiate the product in the consumer's mind
D) identify those market segments that purchase multiple brands in order to develop the most effective marketing campaign for these particular segments

Question

Quizplus · Accepted Answer

Target marketing does not focus on identifying segments that purchase multiple brands; it focuses on identifying and serving segments that would respond well to a specific product and marketing mix.

Target Marketing Is Used by Companies for All of the Following