Orange juice ran a series of ads promoting orange juice as a beverage that was good to drink anytime during the day. This is an example of product class positioning.

Name: Orange juice ran a series of ads promoting orange juice as a beverage that was good to drink anytime during the day. This is an example of product class positioning.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Because orange juice is being promoted as a "beverage" it is being positioned into a specific product class, beverages rather than breakfast drinks.

Orange Juice Ran a Series of Ads Promoting Orange Juice