The process of identifying segments of the market that are similar with regard to key traits and that would respond well to a particular product and related marketing mix is referred to as
A) market segmentation
B) market targeting
C) market positioning
D) market development

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

The Process of Identifying Segments of the Market That Are