A good market segment should be all of the following, EXCEPT
A) Sizable
B) Identifiable
C) Reachable
D) Heterogeneous within
E) Coherent

Question

Quizplus · Accepted Answer

A good market segment should be homogeneous within, meaning that the consumers in the segment should have similar needs and characteristics. "Heterogeneous within" would imply diversity within the segment, which is not ideal for targeted marketing strategies.

A Good Market Segment Should Be All of the Following