This geodemographic system uses census data to examine the means of a set of demographic variables for all U.S. ZIP codes and defines every household in terms of 66 demographically and behaviorally distinct segments.
A) Cluster analysis
B) PRIZM-NE
C) Demographic segmentation
D) ClusterPLUS
E) Hierarchal matrix

Question

Quizplus · Accepted Answer

PRIZM-NE (Potential Rating Index for Zip Markets-New Evolution) is the geodemographic system that uses census data to examine demographic variables for all U.S. ZIP codes, categorizing households into 66 distinct segments.

This Geodemographic System Uses Census Data to Examine the Means