Using customer responses to estimate the value of a product typically involves direct ratings by customers and may include all of the following approaches, EXECPT
A) Ratings.
B) Balance scorecards
C) Constant sum ratings across brands
D) Graded paired comparisons
E) Conjoint analysis

Question

Quizplus · Accepted Answer

Balance scorecards are a strategic planning and management system used for organizational performance management, not specifically for estimating the value of a product based on customer responses. The other options (A, C, D, E) are direct or indirect methods for assessing customer preferences or the perceived value of products.

Using Customer Responses to Estimate the Value of a Product