A really new product is LESS likely to succeed if
A) It is adopted by a variety of parties
B) It is not complex
C) Its usage is consistent with the consumers' past behavior
D) It has a relative advantage
E) Its sampling requires major commitment.

Question

Quizplus · Accepted Answer

A new product's success is often hindered by high initial commitment requirements, as potential users are typically hesitant to make significant investments without assurance of value or satisfaction.

A Really New Product Is LESS Likely to Succeed If