The portfolio strategy, BCG Matrix and diversification are approaches to understanding business-level strategy.

Question

Quizplus · Accepted Answer

The BCG Matrix and diversification are indeed strategies related to business growth and portfolio management, but they are more accurately associated with corporate-level strategy rather than business-level strategy. Business-level strategy focuses on how a business competes within a particular market or industry, while corporate-level strategy is concerned with the overall scope of an organization and how value is added to the constituent businesses of the organization.

The Portfolio Strategy, BCG Matrix and Diversification Are Approaches to Understanding