The easiest way to learn about objections your audience may have is to ask knowledgeable people in your organization or your town.
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Q12: Different ethnic and national cultures may have
Q13: A directed subject line uses an implied
Q14: If you expect ready agreement, you can
Q15: Direct requests should be direct.
Q16: Use an indirect approach if you expect
Q18: If reader's have a vested interest in
Q19: Credibility is the audience's response to your
Q20: Consumers often can be motivated by emotional
Q21: Tone is important in persuasive messages.
Q22: Requesting action by a specific date is
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