If reader's have a vested interest in something, they benefit directly from change.
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Q13: A directed subject line uses an implied
Q14: If you expect ready agreement, you can
Q15: Direct requests should be direct.
Q16: Use an indirect approach if you expect
Q17: The easiest way to learn about objections
Q19: Credibility is the audience's response to your
Q20: Consumers often can be motivated by emotional
Q21: Tone is important in persuasive messages.
Q22: Requesting action by a specific date is
Q23: Showing the cost of delaying action is
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