Yoko is trying to explain to one of her ticket counter associates the differences in price associated with concert tickets. She explains that the lowest-priced tickets are for the least desirable seats and the highest-priced tickets are for the most desirable seats, with the rest of the ticket prices falling somewhere in between. Yoko is describing ________ pricing.
A) product line
B) captive
C) odd/even
D) reference
E) prestige

Question

Quizplus · Accepted Answer

Yoko is describing product line pricing, which involves setting different prices for different products in a product line based on their quality or desirability. In this case, the product line is the range of concert tickets, with prices varying according to seat desirability.

Yoko Is Trying to Explain to One of Her Ticket