A firm attempts to find a neutral set point for price that is neither low enough to raise the ire of competition nor high enough to put the value proposition at risk with customers. The firm is adopting a(n) ________ pricing strategy.
A) stability
B) target ROI
C) value
D) average-cost
E) product line

Question

Quizplus · Accepted Answer

A stability pricing strategy aims to find a neutral price point that avoids provoking competitors with too low prices or deterring customers with too high prices, maintaining a stable market position.

A Firm Attempts to Find a Neutral Set Point for Price