It can be useful for customers to have some type of comparative price when considering a product purchase. Such a comparison is referred to as ________ pricing, which in the case of price bundling is the total price of the components of the bundle if purchased separately versus the bundled price.
A) product line
B) captive
C) odd/even
D) reference
E) prestige

Question

Quizplus · Accepted Answer

The description matches the concept of reference pricing, where customers compare the price of a product with a similar product or its previous price. In this case, customers are comparing the bundled price with the individual prices of the components. Choices A, B, C, and E do not fit the description provided.

It Can Be Useful for Customers to Have Some Type