The first step in the new-product development process is to ________.
A) define the market opportunity
B) generate new-product ideas
C) define the product potential
D) develop the product
E) conduct business case analysis

Question

Quizplus · Accepted Answer

The first step in the new-product development process is to generate new-product ideas. This involves brainstorming and coming up with innovative concepts that could potentially be developed into new products.

The First Step in the New-Product Development Process Is to ________