While Screening and Evaluating Ideas, a Go-To-Market Mistake Happens When

While screening and evaluating ideas, a go-to-market mistake happens when ________.

A) a good idea is prematurely eliminated during the screening process
B) a company fails to stop a bad product idea from moving into product development
C) a company uses only internal sources to generate product ideas
D) a company uses only external sources to generate product ideas
E) a good idea that involves high costs is implemented