For products designed for business markets, market testing is ________.
A) identical to the testing in B2C market
B) smaller in scope and involves fewer individuals and companies
C) larger in scope and involves more individuals and companies
D) insignificant in the new-product development process
E) not conducted for sustainable innovations

Question

Quizplus · Accepted Answer

Market testing for products designed for business markets (B2B) is typically smaller in scope and involves fewer individuals and companies compared to consumer markets (B2C). This is because business markets often have more specific needs and a smaller, more targeted customer base.

For Products Designed for Business Markets, Market Testing Is ________