While screening and evaluating ideas, a stop-to-market mistake happens when ________.
A) a bad idea is allowed to make it to market
B) a company decides to market a product that has a fatal flaw
C) a good idea is pushed forward without knowing the ROI of its execution
D) a good idea is prematurely eliminated during the screening process
E) a company fails to stop a bad product idea from moving into product development

Question

Quizplus · Accepted Answer

A stop-to-market mistake occurs when a potentially successful idea is prematurely eliminated during the screening process, preventing it from reaching the market.

While Screening and Evaluating Ideas, a Stop-To-Market Mistake Happens When