If a customer has an RFM score of 113,which of the following actions should be implemented by the sales team?
A)should attempt to up-sell more expensive goods to this customer
B)should contact this customer immediately
C)should not waste any time on this customer
D)should set up an automated contact system for this customer

Question

Quizplus · Accepted Answer

The RFM score of 113 indicates that the customer is valuable and has the potential to make repeat purchases. Up-selling more expensive goods to this customer is a good way to increase revenue.

If a Customer Has an RFM Score of 113,which of the Following