Which of the following is the first step in the process of producing an RFM score?
A) calculating income from most frequently bought items
B) calculating sales of the previous quarter
C) sorting customer purchase records by the date of most recent purchase
D) verifying customer IDs
Correct Answer:
Verified
Q3: _ is a way of analyzing and
Q4: Which of the following RFM scores refer
Q5: Which of the following is a data
Q6: If a customer has an RFM score
Q8: What is the basic idea of the
Q10: In RFM analysis,an R score of 5
Q13: Data mining techniques are essential for database
Q17: Which of the following marketing techniques refers
Q18: In RFM analysis,an M score of _
Q26: In marketing transactions, the fact that customers
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