________ is a way of analyzing and ranking customers according to their purchasing patterns.
A) Composite forecast
B) RFM analysis
C) Cooke method
D) Delphi technique
Correct Answer:
Verified
Q2: Which of the following is the first
Q4: Which of the following RFM scores refer
Q5: Which of the following is a data
Q6: If a customer has an RFM score
Q8: What is the basic idea of the
Q10: In RFM analysis,an R score of 5
Q13: Data mining techniques are essential for database
Q17: Which of the following marketing techniques refers
Q18: In RFM analysis,an M score of _
Q26: In marketing transactions, the fact that customers
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