Which of the following is NOT true?
A)Some customers just cost too much to serve.
B)Some customers drive company profits down.
C)Companies should consider getting rid of complainers, customers who always return merchandise, and customers who only buy on sale with coupons.
D)Research has shown that customers who return merchandise consistently are oftentimes companies most profitable customers
E)Some customers will just never become profitable.

Question

Quizplus · Accepted Answer

The statement that "customers who return merchandise consistently are oftentimes companies most profitable customers" is not true. In fact, customers who consistently return merchandise can be a drain on a company's profits due to the cost of processing returns and the potential loss of inventory value.

Which of the Following Is NOT True