Migration
A)is the same as customer "churn" or customer attrition.
B)can provide five to ten r times more profit than retention control.
C)is the change in customer value over time.
D)refers to modifications in many loyalty programs as they reach the maturity stage.
E)all of the above except D refers to movements in a customer's life-stage

Question

Quizplus · Accepted Answer

Migration refers to the change in customer value over time, as customers may increase or decrease their engagement or spending with a company.