Reinartz and Kumar concluded in their study that
A)loyalty programs do not work.
B)companies should not spend too much money on short-term customers.
C)the idiosyncratic fit should be the basis of not only customization but also personalization.
D)companies should avoid short-term, transactional buyers altogether .
E)all of the above

Question

Quizplus · Accepted Answer

Reinartz and Kumar's study suggests that companies should focus their resources on long-term customers rather than spending excessively on short-term customers, as the latter may not provide sustainable value.

Reinartz and Kumar Concluded in Their Study That