Which of the following is NOT a brand equity asset according to David Aaker?
A)brand name awareness
B)hierarchy of effects
C)perceived brand quality
D)brand Image
E)all of the above are brand equity assets

Question

Quizplus · Accepted Answer

Aaker identifies brand name awareness, perceived brand quality, and brand image as brand equity assets in his model. The hierarchy of effects is a term used to describe the steps that a consumer goes through when making a purchase decision and is not considered a brand equity asset by Aaker. Therefore, the correct answer is B.

Which of the Following Is NOT a Brand Equity Asset